The People Corporation brand identity was designed to stand apart from other insurance brokerages and to clearly express its purpose of empowering people to reach their full potential. Inspired by the idea of a woven tapestry, the visual system represents the many layers of human experience through intersecting bands of colour and imagery that create depth, energy, and connection. This concept continues in the custom wordmark, where overlapping, transparent letterforms within the “p”s reflect the theme of interconnected threads and the strength that comes from people coming together.