People Corporation, one of Canada’s largest insurance brokerages, wanted to unite its three student insurance brands under a single, student-focused identity: Alumo. Designed to feel approachable and relevant to today’s students, Alumo takes something often viewed as complicated and makes it clear, trustworthy, and easy to connect with. With its clean, modern design, open-book inspired logo, and bright colour palette, Alumo stands out on campus and helps students feel supported at every stage of their journey.